Your brand tells the world what your business is all about: what you stand for, the value of your product or service and your company's personality. This all helps to attract the sort of customers you want. These Knowledge Hub articles cover brand-related topics including attracting customers from competitors, developing a logo and positioning your business.
Why Your Business Should Give Back to Charity
— Read More — Why Your Business Should Give Back to CharityWhy Your Business Should Give Back to Charity
Giving back to charity and the local community through your business is a great way to grow your brand reputation, whilst helping those in need. Here's how
How Casper and Eve Are Driving Innovation in the Mattress Industry
— Read More — How Casper and Eve Are Driving Innovation in the Mattress IndustryHow Casper and Eve Are Driving Innovation in the Mattress Industry
Startups Casper and Eve have revolutionized the experience of buying a mattress. We discover how the two companies have successfully disrupted the industry
Rebranding a Company: Lessons from AOL
— Read More — Rebranding a Company: Lessons from AOLRebranding a Company: Lessons from AOL
AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones
3 Steps to Revolutionizing Your Product Cycle
— Read More — 3 Steps to Revolutionizing Your Product Cycle3 Steps to Revolutionizing Your Product Cycle
How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business
What Your Logo and Font Say About Your Business
— Read More — What Your Logo and Font Say About Your BusinessWhat Your Logo and Font Say About Your Business
Getting your logo design right is hugely important for your business, principally because it establishes your brand and creates customer recognition.
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
How to Drive Sales For Your New Product
— Read More — How to Drive Sales For Your New ProductHow to Drive Sales For Your New Product
When launching a new product there are two things you should consider before starting your marketing campaign; content & delivery. Here's why.
The Small Business Owners' Guide to Protecting Your Ideas
— Read More — The Small Business Owners' Guide to Protecting Your IdeasThe Small Business Owners' Guide to Protecting Your Ideas
In a technologically advanced age, businesses need to protect their products and ideas from plagiarism via a copyright, a trademark, a patent or a design.
How to Use Content to Drive Sales
— Read More — How to Use Content to Drive SalesHow to Use Content to Drive Sales
These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
Is Your Competitor Analysis as Good as it Can Be?
— Read More — Is Your Competitor Analysis as Good as it Can Be?Is Your Competitor Analysis as Good as it Can Be?
Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.
Why Not to Get Into a Price War With a Competitor
— Read More — Why Not to Get Into a Price War With a CompetitorWhy Not to Get Into a Price War With a Competitor
Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.
How a Reseller Could Revolutionize Your Sales
— Read More — How a Reseller Could Revolutionize Your SalesHow a Reseller Could Revolutionize Your Sales
Many business don't even consider using a reseller to grow their sales, but it's a channel that could give your sales a huge boost, for a tiny cost.
How to Market to High-End & Low-End Customers
— Read More — How to Market to High-End & Low-End CustomersHow to Market to High-End & Low-End Customers
Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.
How to Properly Introduce Your Business
— Read More — How to Properly Introduce Your BusinessHow to Properly Introduce Your Business
Two steps to providing helpful communication, setting you apart from your competitors while also introducing and promoting your business.
A Brave, New Revenue Stream
— Read More — A Brave, New Revenue StreamThere is often a debate around the quality of native web advertising but there is one thing for certain - it's effectiveness.
The 'Golden Oldies' of Marketing
— Read More — The 'Golden Oldies' of MarketingThe 'Golden Oldies' of Marketing
Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...
Should I Offer Discounts to my Customers?
— Read More — Should I Offer Discounts to my Customers?Should I Offer Discounts to my Customers?
Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?
Writing a Business Plan
— Read More — Writing a Business PlanIf you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how
How to Market Your Product to a Foreign Country
— Read More — How to Market Your Product to a Foreign CountryHow to Market Your Product to a Foreign Country
In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.
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