Making sales isn't that easy. It requires strategy, skill, forecasting and, sometimes, tenacity and patience! Yet when it comes to the success of a business, sales are probably the most obvious factor to focus on. In this section, we'll explore different sales tactics, how you can effectively target your customers, break into new markets and keep growing your revenue.
A Small Retailer's Guide to E-commerce Platforms
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Discover the top five best e-commerce platforms for small retailers with our handy guide. Discover pros and cons, pricing, and the overall best option for your business
Choosing the Best Payment Option for Your SME
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The payment options you offer to customers can have a significant impact on sales. Here's a look at the pros and cons of cash, card, and mobile payments to help you decide
How to Build a Successful Company Website
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Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business
Mastering the Art of Demand Forecasting
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Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales
How to Build an Efficient Sales Funnel
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A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion
Creating Consumer Trust for Ecommerce in 2021
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Jon Higham of Medicine Direct outlines the importance of building consumer trust online so your business can keep trading during the Covid-19 pandemic
Optimising Your Ecommerce Strategy for 2021
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The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy
How Bespoke Software as a Service Benefits SMEs
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James Ansell, Founder and Director of Code23, highlights why bespoke software as a service is a better choice for small businesses than off-the-shelf software
2020 Marketing Trends for UK Businesses
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Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine
How To Improve Your Visitor To Buyer Ratio
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Roberto Garvin, Co-Founder of Mofluid, shares his key findings on how you can increase your visitor to buyer ratio, covering value propositions, sales funnel audits and split testing
Digital Marketing Tactics for E-commerce Websites
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Marc Swann, Search Director at SEO agency Glass Digital, shares five digital marketing tactics to make your e-commerce website stand out from the crowd
Getting the Most out of Your Sales Team
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Ian Clark from Frank Recruitment Group shares his top tips on how to get the most out of your sales team, including management techniques and goal-setting
5 Sales Podcasts You Should Listen to in 2019
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If you're looking for ways to motivate your sales team, we have the perfect fix - a list of the best sales podcasts of 2019
A Guide to Choosing a Web Host Provider
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Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs
How to Write & Deliver the Perfect Business Pitch
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Arden University's Alison Watson reveals how small business owners can develop their presentation skills to capture the attention of investors when delivering a business pitch
How to Capitalize on Holiday Marketing Trends
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Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
Blockchain Solutions to Supply Chain Problems
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The modern supply chain is facing incredible strain from increased demands from the digital ecosystem. We look at the impact blockchain could have on supply chain management
The Importance of Product Packaging & Branding
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Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts
Death Isn't the End for These Startups
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The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation
The Revolutionary Subscription Startups
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Vinyl Me, Please and uOpen explain how subscription box services are challenging the status quo in e-commerce with personalised and delivered treats
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