Clients are invaluable. That's why you need to constantly strive to improve their brand and customer experience. In this section you can find anything from dealing with difficult customers (we've all been there) to breaking into a new target market and growing a solid understanding of your client base.
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
How to Market Your Product to a Foreign Country
— Read More — How to Market Your Product to a Foreign CountryHow to Market Your Product to a Foreign Country
In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.
Customer Attraction and Retention
— Read More — Customer Attraction and RetentionCustomer Attraction and Retention
Customer attraction and retention both require attention if you want to maintain sales in the long run. But which takes more effort? We compare strategies
The Effects of 'Buyer's Remorse'
— Read More — The Effects of 'Buyer's Remorse'The Effects of 'Buyer's Remorse'
Ever heard of buyer's remorse? We explain what causes this emotion and how it affects buying decisions, so you can put strategies in place to overcome it
What is a Linear Model of Communication?
— Read More — What is a Linear Model of Communication?What is a Linear Model of Communication?
Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses
Key Components of Written Communication
— Read More — Key Components of Written CommunicationKey Components of Written Communication
What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.
Using Buffer Statements
— Read More — Using Buffer StatementsBuffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.
Observing Reactions When Communicating
— Read More — Observing Reactions When CommunicatingObserving Reactions When Communicating
Is it important to observe people’s reactions when communicating? A short overview of the power of body language and nonverbal communication
Pros and Cons of a Business Report
— Read More — Pros and Cons of a Business ReportPros and Cons of a Business Report
What are the Pros and Cons of a Business Report? And is it the best way of communicating information?
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