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Marketing Strategy

As a small business, focus on key marketing channels and ultimate goal to get results

A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.

Why Your Marketing Leads Aren't Working

Bryony Thomas

Bryony Thomas from Watertight Marketing takes a look at common pitfalls SMEs face when executing their marketing strategy, and the four pillars of marketing success

The Power of Referral Marketing

Caz Blaxcell

Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business

10 Business Blogs to Follow in 2018

Adam Pescod

The internet is brimming with brilliant business blogs, but which ones are worthiest of your reading time? Here are the best blogs to follow in 2018

Brand Storytelling: Big Successes and Epic Fails

— Read More — Brand Storytelling: Big Successes and Epic Fails

Brand Storytelling: Big Successes and Epic Fails

Claire Wilson

Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?

The Small Business Guide to Kickstarter

David Kiriakidis

Launching your next product on Kickstarter could be the best and worst thing you ever do. Here's our guide to navigating the crowdfunding minefield

Unwrap the Secrets to Online Retail at Christmas

Elma Glasgow

Prezzybox owner, Zak Edwards, opens up about the secrets to a merry Christmas in online retail, and offers wise advice to smaller retailers.

Growing Your Small Business Online

Daniel Kidd

Want to grow your small business online, but don't know where to start? Here are the basics before you get tweeting/posting/blogging.

What is a Linear Model of Communication?

The Fleximize Team

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

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