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It’s tempting for business writers to use elaborate, technical or overly complicated language as a means of impressing their audience. While some of us are guilty of showing off our knowledge, when communicating with people on behalf of the company using common plain English is vital for engaging with audiences.
Regardless of who is on the receiving end of your communication, whatever their professional status or background, nobody wants to work hard to try and understand what you’re trying to say or the points you’re trying to make. So keep your business communication simple, clear and jargon-free.
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